Wellington Te Whanganui-a-Tara is the creative and cultural capital of New Zealand.

We are home to  Te Papa, Weta Digital and the World of Wearable Art.  

Jane Campion, Taika Waititi, Russell Crowe, Peter Jackson and Fran Walsh hark from Wellington.

But we don’t just export incredible people.  Amazing business ideas have emanated from Aotearoa’s Capital.  From Xero to Sharesies, Trade Me and AllBirds (well … Tim Brown is a Wellington College old boy, so we’re claiming that one!)

And we have Government on our doorstep.  That influences the way we think and consider all of Aotearoa and its people.  

That intersection of creative, business and public service is part of what makes The Media Lab tick.

We work with agencies, creators and influencers to help connect their ideas with audiences across New Zealand.

We know how media delivers for business.  

That’s why we’ve become Wellington’s largest independent media agency.

We solve business and brand communication challenges through media.

We apply media science: analytics, precision and experimentation, but our success comes through chemistry and invention. 

Chemistry starts and ends with people working and creating together.

Invention to us, is about pushing past the status quo and embracing creativity.

We’ve been lucky to work on campaigns that really make a difference to kiwis. From saving young children from drowning, getting more people to work in aged care services or stopping racism.

We aren’t selling you media space we own.  We develop a media plan based on your goals, your customers and your business priorities.  

Nor are we part of a multi-agency or international marketing conglomerate.  This frees us up to collaborate and partner with some of New Zealand’s most creative independent agencies and consultancies. 

CLICK HERE on why being an independent agency is better for clients.

Just advertising to audiences doesn’t create a response.  Campaigns that engage and connect do.

At The Media Lab we plan the unpaid media FIRST. 

We manage over 150 social media accounts across Instagram, Facebook, LinkedIn, Twitter, TikTok and Snapchat.  We are creating content each hour of every day.  This gives us insight as to what is resonating and getting a response from consumers.   

We’ve built our agency working directly with business owners, sales directors and CEO’s.  For them, advertising is optional.  They only sign off budgets if they see value created for their businesses. No media agency in Aotearoa is better equipped to connect the dots between media spend, brand and revenue growth.  

Over the past five years, we’ve worked with over 300 businesses, NGO’s and Government agencies. Before that, we worked with some of the world’s most famous and complex brands.  We bring unmatched local and global experience. 

The Media Lab is unashamedly Wellington – we’re local, connected to the heart of the city with our ties to Victoria University, Government, and local creative independents. We believe that gives us a different perspective than our counterparts to the North.