NZ Government & Public Communication Campaigns 

The Media Lab provides a range of media buying, digital and social media services to NZ Government agencies, crown enterprises, local authorities and public interest organisations.

All of Government

We have been on the All-of-Government (AoG) advertising services panel since 2019. Certification This was renewed in 2024 to deliver the following services:

• Media strategy, planning and buying

• Social media services

• Creative and content production services

Wellington-based

As a Wellington agency, we can deliver a more experienced, flexible and engaged team on the ground. We can develop and execute your traditional, digital and social media communication requirements.

Public awareness and behaviour change programmes

Our directors and team have worked on some of the most important and complex campaigns. We bring a wealth of public sector marketing communications and digital experience. 

We have co-created dozens of powerful public communication campaigns working alongside creative agency partners and internal comms teams. We don’t have egos, just a partnership mentality and a willingness to be flexible.

We have extensive experience in targeting and engaging Māori and Pacific audiences in media across dozens of programmes.

This year, campaigns for Manatū Hauroa / Ministry of Health and Department of Conservation were recognised in the 2024 NZ Marketing Awards.

Read this NZ Marketing article authored by The Media Lab’s Antony Young - “Government Advertising: Waste of taxpayers dollars or delivering value to NZ?”