Our Founders
Matt McNeil
Co-founder, Matt McNeil, harks from the UK. He has enjoyed a highly successful career in media after completing his degree in Economics and Political Science at the London School of Economics.
Matt quickly rose up the ranks at Carat, one of London’s top media planning and buying shops.
He came out to New Zealand and fell in love with the country. Matt headed media for Clemenger’s Wellington agency, and was the Managing Director of media advertising firm, OMD, advising some of New Zealand’s most successful companies and Government agencies on digital and media communications.
Antony Young
Before co-founding The Media Lab, Antony spent 20 years abroad in New York, London, and Asia running media and advertising firms. This included director on the Board of Saatchi & Saatchi Asia, Chief Executive of ZenithOptimedia UK, and CEO of Mindshare North America. He has planned campaigns for some of the world's largest advertisers including Unilever, Procter & Gamble, Coca-Cola, Toyota, and American Express.
Antony advises several NZ companies on their global marketing strategy.
He has been a guest writer for Advertising Age, a speaker at the prestigious Ad:Tech conference, and author of several books on marketing effectiveness.
