B2B digital marketing
Of course customer referrals and networking will always be the most effective marketing for your business. We’ve advised numerous B2B companies to deliver a more consistent new business pipeline through digital marketing.
We’ve worked with SaaS companies, business consultants, industry membership bodies, architects, law firms, financial and investment services and the building/construction sector. For those companies, digital media has become a corner stone to their business development efforts.
Developing a digital communications plan for B2B clients.
This involves three stages:
Stage 1 / Discovery
We work with you to customise a digital strategy to support your business plan, product or service offering, target customers and drive the most critical part of your business development funnel.
Stage 2 / Planning
We recommend a number of marketing tactics and programmes that the business potentially could launch. We work with clients to prioritise a plan that fits their budget, determine how to measure effectiveness, establish which could ideally be done in-house or might require external support.
Stage 3 / Executing your plan
We establish a plan that could include:
a digital media plan and content guidelines
internal training so that marketing could be executed in-house
identify marketing work needed, prioritise and recommend best solutions. This could be further brand work; website development; additional photography; video creative and production; or building a CRM programme. These are services that The Media Lab don’t directly perform. We would recommend providers or work with the client’s preferred partners in developing these channels.