NZ Marketing - State of Media 2023
This article was first published in NZ Marketing magazine’s March 2023 issue.
With turbulent economic times predicted for the second half of 2023, marketers are going to have to be savvy about their media spend and mix. Here, NZ Marketing explores the macro trends shaping the local NZ media market and how advertisers can maximise their ROI with smarter channel choices.
The Media Lab’s Antony Young shares his four key hot takes for 2023, and how marketers will likely approach their media plans
“Let’s face it, as an industry ChatGPT, Tiktok single trends, and the Metaverse are occupying a lot of media oxygen, but marketers are going to default back to the tried and true as the New Zealand media industry faces headwinds in 2023.”
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