NZ Marketing - Social Shopping, the next big online selling platform
This article was first published in NZ Marketing magazine’s June / July 2022 issue.
Beyond the traditional e-commerce site, retailers are increasingly tapping into the power of social media to reach customers and sell their products. NZ Marketing covers what’s hot and what’s not on this growing channel.
As consumers spend more time on social media, social commerce is evolving beyond being just a smart marketing tool, into a valuable extension of e-commerce.
The Media Lab’s Antony Young shares his perspective on which channels are being employed by the media agency and its clients.
“One of the advantages of selling on a social platform is that the consumer is already spending time there making it one of the best venues for discovering brands.”
