The Media Lab adds Museums Aotearoa, Sounds Air and Ministry of Health briefs

 

Museums Aotearoa 2022 campaign to promote visitation to local museums.

 

Appeared in NZ Marketing & Advertising Daily - 24 August 2022

WELLINGTON, Tuesday: Three months since rebranding from The Digital Café to The Media Lab, the Cuba Street-based media independent has picked up four new clients.

The Media Lab has won Museums Aotearoa and regional air carrier Sounds Air, and has started working with Te Hiringa Hauora (now part of the National Public Health Service at Te Whatu Ora/Health NZ) to launch Amohia Te Waiora, a national platform to promote alcohol-harm minimisation.

TML has also picked up a media planning and buying brief to encourage vaccination take-up among Māori tamariki in partnership with creators Ngahere Communities.

Media Lab MD Matt McNeil said: “Part of the thinking behind the relaunch was to signal that we were up to handling multi-media assignments and to expand our base of clients.

“The Media Lab has won Museums Aotearoa and Sounds Air, and has started working with the National Public Health Service.”

“Museums Aotearoa’s is a nationwide media campaign to entice the NZ public to rediscover the joy of NZ’s taonga and history.

Museums Aotearoa ceo Adele Fitzpatrick said: “The Media Lab were able to bring together creative + media seamlessly. That ability to integrate paid and unpaid channels brought value and impact far beyond standard spots and dots.”

The first work with Sounds Air launched today to promote a $799, all-you-can-fly pass for three months to get people flying at the start of spring.

The airline flies to Blenheim, Picton, Nelson, Westport, Christchurch and Wanaka in the South Island, and Wellington, Paraparaumu and Taupō in the North Island the three months.”

The Media Lab to promote Sounds Air $799, all-you-can-fly three month promotion